Losing one's identity in Social Media marketing

              As a Social Media Marketer starts to post on behalf of clients, very soon the identity of self has to be purged. And the more clients one handles the more number of masks which have to be worn. And it might not seem so, but losing ones identity online is a tough thing to do, because one has to be a spokesperson of the company at all times. A social media disaster might not be the reason for direct loss of sales in the short run, but it might tarnish the image of the company forever.
              A social media marketer hence has to erase owns' identity and assume the garb of the client. The approach not only has to be more corporate but, it still has to have a touch of freedom in it as it is social media after all. It is often observed that active Social Media Marketers spend very less time on their own profiles, this is a result of wearing so many masks that one has to stop becoming oneself online. This might be a good thing, as this ensures that one does not leave traces of ones' attitude when talking on behalf of other clients. It is still important to feel what the client feels and try to be that voice which is needed to be heard.