Engaging the right way on Social media

           Social Media being the hippest place to be has seen companies from all over joining in and making their accounts at a very fast rate. It all started few years back with the birth of this platform in India and companies trying to understand the importance of this medium to engage customers with the brands. Facebook pages, YouTube channel, Facebook profiles, Twitter etc. they soon gathered everywhere and they carpet bombed info everywhere. These are now times when the consumer is getting too much of everything everywhere in terms of advertisement. Customers struggle and battle to hide from the attack of advertisements, and many have mastered to ignore them.
          Although there is presence but still it is not in the proper direction everywhere. There are many blunders done by companies in India over the previous years some of which have  seen the light of the day, whereas others have faded in darkness. Be it the blunder by Starbucks India for deleting a post of an irate customer in Delhi (article), or Volkswagon India trying hard to save the lashes of consumers on twitter, after Volkswagon put a mini vibrator in the newspaper of Times Of India for advertisement purpose (article), there are social blunders everywhere. Of course exceptions being like Pepsi India who inspite of doing copy-write infringement, admit to their mistake and apologized quickly (article).
         Companies should adopt stricter measures to balance and engage on social media platforms. Some of the smallest thing includes:

• Not bombarding information
• Encouraging two way communication
• Listening to the customers
• Preparing for the posts
• Learning and analysing customer interest points
• Not shoving problems under the rug and planning good defence
• Relating with the target customers
• Presence on the right platforms needed

       India is still young to the techniques of social media, but there are chances that it might adopt faster than expected. The right attitude is the key here.