Feeling what your brand feels before posting about it.
After all the posts made on social media platforms are done by people like us. But still it is sometimes difficult to actually make a thorough connect between the person who is posting and the brand in itself. Hence to reduce the brand disconnect a person who intends to post must follow a few tips:
One should do a thorough background check of the brand before starting to post.
Understanding the brand is crucial because when a person/consumer is reading the posts he will expect the usual style of the brand and nothing else.
Trying to have first hand feel of the brand is necessary if possible. If that is not possible then one should at-least try to read some real time reviews about the brands by authentic users.
Discussions with the brand manager is essential. Ideas can be generated easily with the brand manager.
Online activity must always go hand in hand with on field activities so it is necessary to keep a track of that as well.
Approach should be different for different platforms. As the consumer changes platforms the expectation is that the style of the same message should change.
Competitor brand posting analyses is necessary measure.
If the brand has same pages of other regions they can be monitored as well to understand better brand connect in some stances.
Posting material and style both needs to be changed over time to keep customers interested in the post, else they might simply unsubscribe after some time.
Frequency of posts must be timed in a proper intervals, neither too short or long as this might effect the brand temperament.
Understanding the brand needs time. One needs to be patient and effective to achieve good resonance.
No comments:
Post a Comment